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Para Group Transforms to CT Corp
December 1, 2011
Para Group, a business conglomerate, which has interests in financial services, media, retail, lifestyle,
entertainment, property and agriculture unveiled a new name and corporate identity designed by
Landor Associates, one of the world’s leading strategic brand consulting and design firm.
The company that was founded by Chairul
Tanjung two decades ago in 1987 has made
significant progress and provided strong
foundation to realize even more ambitious
growth plans, through brand development,
alliances and acquisitions.
Para Group changed its name to CT Corp to
better reflect the company’s recent
transformation and new commitment to develop
business that will transform Indonesia and
improve the lives of all Indonesians,
positioning itself as the symbol of new
Indonesia.
The CT Corp transformation comes from having
an ambition and making it into a reality and
the new identity bears the symbol of the
winged man inspired by its aspiration to
‘take flight’, this new brand identity is an
expression of transforming ambition into
excellence.
Indonesia’s transformation is awakening the
hopes, dreams and ambition of its people.
What is needed today are the right kind of
leaders that will help the country and its
citizens realize their full ambitions. CT
Corp brings a unique purpose-driven approach
to business that provides individuals and
businesses the leadership, expertise and
inspiration needed to transform ambition
into excellence.
Inspired by the ingenuity of mankind, the
strength of good leadership and teamwork.
The winged man symbol is ready for taking
flight and is a strong statement of its
brighter future. A brighter future comes
from the possibility in free to dream, to
hope, to wish and work.
(Source: Internal)
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